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Description
Sustainability is changing status: it is becoming desirable as brands, creatives, and industries renew cultural and aesthetic codes.
The challenge is to understand how brands are shaping the transition and how players are transforming practices by combining design, transparency, storytelling, and community.
This round table reveals the strategies that have enabled responsible products to become iconic.
The session analyzes the cultural, marketing, and creative levers that make sustainable behaviors attractive and spontaneous.
The goal: to highlight the methods that enable brands to integrate responsibility into their offerings, narratives, and experiences.
